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Plansbook page 4
My group and I created an integrated marketing campaign for Kleenex's new
Perfect Fit product as part of the Collegiate Effie competition. Kleenex gave us the target market, as well as some objectives and a budget with which to work. Our big idea was "Show your style", and we used it throughout our print, online and social media ads, as well as our in-store activation ideas. We also
put together a creative reel.
Kleenex Campaign
Plansbook page 5
Plansbook page 6
Print ad
Google AdSense ad
Social media post: Facebook
Social media post: Instagram
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