Snapple
I selected a product/company to write and design a campaign for that met objectives I created. I researched the company, chose the appropriate target audience, and developed a big idea for my campaign.
Objectives:
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To help establish a stronger product differentiation from competitors by reminding consumers that there are many more flavors
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To get moms to bring the product into their homes for families to try the variety flavors and find their favorite
Flyer
Billboard
Internet radio ad
Radio script: "Attention parents. Are you looking for a drink option for your kids that's better for them than sodas, but still tastes great? Try Snapple! There are over 25 flavors of Snapple teas and juices to choose from. If you're not sure which one will be their favorite, click the banner now to visit snapplesample.com to choose from 6 flavors to try for free today. Discover your flavorite! (SFX): Snapple bottle opens and a person takes a drink."